Department of Defense


The National Security Innovation Network (NSIN) is a program of the U.S. Department of Defense that collaborates with major universities and the venture community to develop solutions that drive national security innovation. The NSIN needed a website that provided clear, easy-to-find information for collaborators.

Role and impact

We collaborated with stakeholders, designers, and developers to deliver a website redesign and rebrand. In our content role, we transformed dated, complicated copy into an easy-to-understand voice that fit the new brand.

What we did

Our content team: 

  • Collaborated with stakeholders to develop a new voice and tone for NSIN

  • Provided UX microcopy and plain language editing

  • Wrote, edited, and designed content for new pages

  • Managed content documentation and stakeholder reviews


As charter members of the Digital Services Coalition, we're always interested in connecting with other companies focused on our common goal of digital transformation in government. So we can find ways to build better products, together.

Want to talk about teaming to make government better for everyone?


Send us an email at teaming@thesocompany.com.



As a growing and dynamic company, we're always looking to connect with skilled and passionate design and usability researchers, writers, strategists, developers, and other service design experts.

Want to work with us on projects that make a difference in people's lives?

Check out our current job opportunities.

Learn more about what it's like to work at The So Company

Or send us an email at hiring@thesocompany.com.

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