The Warhorse

Non-Profit

Challenge

The War Horse excelled as a news organization but possessed minimal technical knowledge. In order to keep pace with their rapid growth, they needed technology that could keep pace.

Role

The So Company audited The War Horse’stech stack to provide them with a simplified list of technology stack and upgrade needs. The service provider for their donations platform was difficult to use and didn’t offer features that followed industry best practices. This caused a reduction in donations. After identifying the largest tech stack issue, we implemented our recommendations which led to increased donation KPIs. Comparing January-March 2021 with January-March 2022, The War Horse experienced a 34 percent increase in total transactions. However, there was a major shift in capturing recurring transactions: a 98.9 percent increase.

What we did

  • Audited the current technology stack and identified pain points

  • Presented all of our findings and recommendations

  • Migrated The War Horse to a donations platform with features that followed industry best practices 

  • Moved CRM instance to function with the new platform and with The War Horse’s specific needs

98.9% 

34%

increase in recurring donations

increase in total transactions

Impact

After evaluating The War Horse’s technology stack and its limitations, The So Company provided the news service with a more easily understandable technology stack. We also upgraded them to a superior donation service provider that followed best practices. 

98.9%

increase in recurring donations

34%

increase in total transactions